I build AI into how your business actually works.
Most companies are adopting AI. Adding tools, running pilots, talking about transformation. That's not integration. Integration is when AI changes how your business actually works — how decisions get made, how operations run, how value gets created. I build those systems.
12 AI systems shipped — Fortune 500 to founder-led — across enterprise, luxury retail, media, and personal productivity.
// THESIS: INTEGRATION_VS_ADOPTION
Integration is not adoption.
Every company is “doing AI.” Most of them are doing it wrong.
Adoption is adding a chatbot to your website. Buying enterprise seats for an LLM. Sending your team to a prompt engineering workshop. It looks like progress. It isn't.
Integration is different. Integration means AI is load-bearing — your organization would notice if it stopped running. It changes how you make decisions, not just how you draft emails.
The companies that understand this distinction in the next 12-18 months will have a structural advantage. The ones that don't will wonder what happened.
05_PROOF
What I've Built
3 weeks → 1 hour.
That's what happened when I built a market expansion engine for a Fortune 500 software company. Competitive research that used to take an analyst team three weeks now runs in under an hour. Not because the AI is smarter than the analysts — because the system I built knows what to look for.
6 tools. 3 businesses. One weekend.
Built on spec. To prove value before anyone asked.
Market Expansion Engine
Fortune 500 software company. Competitive research compressed from three weeks to one hour. AI-powered analysis of market positioning, competitor movements, and expansion opportunities.
On-Premise Data Platform
Luxury retailer. Near real-time CRM data collection enabling personalized shopping experiences. Built on-premise to meet data sovereignty requirements.
Ads Intelligence Engine
Compiles competitor ad creative across Meta, identifies positioning gaps and opportunities, then generates marketing angles and copy to exploit them.
4 tools, one brand
Content Intelligence Suite
For a major podcast brand: viral clip identification from transcripts, automatic YouTube chapters, SEO-optimized metadata, and a business idea research engine. All four tools built in a single weekend.
Competitive Pulse Dashboard
Instant competitive intelligence briefings for a staffing company's market position. Real-time signal monitoring across competitors.
SEO Analysis Engine
Full AI-powered SEO analysis and action engine for consumer brands. Audit, analyze, and act — in one system.
06_NEWSLETTER
I write about what I'm learning from building these systems — what works, what doesn't, and what most companies get wrong about AI integration.
Delivered via Substack // No spam
07_METHOD
Assess. Build. Embed.
I work on monthly retainer. No SOWs that take longer than the project. No six-month discovery phases.
Assess
I find where AI creates the most leverage in your operations. Not where it's trendy. Where it compounds.
Build
I build the system. Working software, not a slide deck. You'll see it run before you see an invoice.
Embed
I make sure it sticks. Training, documentation, iteration. The system becomes yours, not mine.
08_ABOUT
Reverse Credentials
I'm a marketer and product builder who learned to code AI systems. Not an engineer who picked up business language.
That means I start with the problem, not the architecture. What decision are we trying to improve? What process is worth automating? What leverage are we actually creating? The technology comes after the answers.
The first time I watched an AI work through a complex problem for an extended stretch — not just answer a question, but think — I realized it wasn't a tool. It was a thinking partner and a build partner at the same time. That was a year ago. It's been all I've thought about since.
-> Read_More09_THINKING
How I think about this.
I write about AI integration, not AI hype. Frameworks, mental models, and observations from building real systems.
Thinking_Ref
AI Integration Is Not AI Adoption
Most companies confuse adding AI features with actually integrating AI into their operations. The difference matters.
-> Read_EssayBuilding_Ref
Gmail CLI
A command-line tool for processing email with AI. Triage, summarize, and respond to email without leaving the terminal.
-> View_Project// END_TRANSMISSION
If you're past “we should do something with AI.”
If you're ready to integrate intelligence into how your business actually works — not just how it talks about working — let's have a conversation.
I respond within 48 hours. No pitch decks. No cold outreach. Just a conversation about where AI creates leverage in your operations.
Kerry Morrison · BetterStory // AI Integration · London / Remote