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← The workClient · a B2B SaaS company

A suite of AI engines that do marketing work

A marketing department's worth of engines

A set of standalone AI engines — one writes campaigns, one finds a competitor's customers, one builds and improves its own landing pages — each handing a small marketing team finished work it can use the same day.

Marketing work done by hand across several teams → AI engines that hand the team finished work where it already works.

Claude CodeNext.jsHubSpotNotionGA4
BeforeAfter
How the work gets madeby hand, one piece at a timean engine produces it on demand
How long it stays usefulstale within weeksregenerated fresh whenever needed
Who it takesa full-time person per jobone operator running all the engines
How the jobs connectseparate teams, separate silosengines that feed each other
Where the output goesscattered docs and dashboardsstraight into the CRM, docs, and Slack
The delta

Each team got an AI-powered lane it can act on the same day, and the engines feed each other — the one that finds competitor customers feeds the lead list, the lead list feeds the trend summaries, the summaries sharpen the next campaign. What used to need a fully staffed marketing-ops team became a set of engines one person runs, producing finished work instead of demanding upkeep. It's the kind of leverage that lets a small team punch like a department — and gets sharper every cycle instead of staler.

What I built

Several standalone AI engines under one roof — eight in all — each a self-contained lane that owns one marketing job. Rather than one big tool, each is a focused engine that produces finished work on demand. The three live in production:

  • Campaigns and retention. A factory that turns a brief into ready-to-send email sequences, seeded with the campaigns already running, so a marketer edits rather than starts from a blank page.
  • Competitor discovery. An agent that pulls from several sources to find confirmed customers of competitors at scale, scores each against the kind of customer the company most wants to win, and hands back a ready-to-use lead list — dropped straight into the CRM the sales team already uses.
  • Landing pages. An on-brand page builder that tailors the page to the audience and the campaign (a tag in the link swaps the framing), produces A/B variants, and runs a weekly loop that reads its own traffic data and proposes its own improvements for review. It replaces the old page-builder for fast, AI-driven campaign pages.

Everything outputs where the teams already work — the CRM, shared docs, and Slack — not into a custom screen built for its own sake.

Why it matters

The payoff is a small team that produces like a full department. Each engine hands a team finished work it can act on the same day, so the jobs that used to get crowded out actually get done. And because the engines feed each other — discovery feeds the lead list, the leads feed the trend summaries, the summaries sharpen the next campaign — the output compounds: the whole system gets sharper every cycle instead of staler.

Normally, "a marketing department's worth of repeatable production" describes a staffed marketing-ops function with a budget to match. Here it's one operator running a set of engines, producing finished artifacts instead of maintaining tools.

How it works
  1. 01
    Campaigns

    An engine turns a brief into ready-to-send email sequences, seeded with what's already running.

  2. 02
    Discovery

    An engine finds confirmed customers of competitors at scale and scores each against the kind of customer the company wants to win.

  3. 03
    Leads

    Those prospects become a ready-to-use lead list dropped straight into the CRM the sales team already uses.

  4. 04
    Pages

    A landing-page engine builds on-brand, audience-tailored pages set up for A/B testing — a tag in the link swaps the framing for a different audience.

  5. 05
    Improve

    Each week that engine reads its own traffic data and proposes its own improvements for review.

The bottom line

The bottom line is leverage that compounds: a small team gets a marketing department's worth of repeatable output, run by one operator, with the engines feeding each other so the whole thing gets sharper every cycle instead of staler. It's the kind of leverage that lets a lean team produce like a much bigger one.